Cultural Evolution and Consumption Commerce?
China is wealthy and young, and yes, extremly dynamic. Countless Chinese fashion designers are seeking Western recognition and there are already many inland domestic Chinese brands. Foreign luxury companies have high hopes for this growth market - and for the purchasing power of Chinese customers. Even the nouveau riche is rich - in differentiated patterns of demonstrative consumption. Attention Westerners! This is where the wealth is. A wealth of concomitance - and contradictions.
A contribution for the global fashion magazine "WeAr" from Hanhan Jia, Linya International Shanghai | Strategic Foresight Group, published in global fashion magazine "WeAr", Volume II, 2009, pp. 122.